#339 Utilising human observation to reveal the needs and impulses of consumers: Internationally recognised brand strategist – Martin Lindstrom

<p >Martin Lindstrom is one of the world’s premier brand-building experts, advising Fortune 100 companies on how to build future-proof brands. He has carved out a niche as a global expert and pioneer in consumer psychology, brand marketing, and neuro-scientific research.</p><p >He is a bestselling author of numerous publications, including Small Data – The Tiny Clues That Uncover Huge Trends, Buyology: Truth and Lies About Why We Buy, and The Ministry of Common Sense.  </p><p >Martin has advised multinationals including Pepsi, Google, Burger King and Swiss Air, but he started this movement in what traditionally has been a bastio...