Episode 240-Donna Serdula on Getting the Most from Your LinkedIn Profile-with Lois Sonstegard,PHD

In this podcast we talk with Donna Serdula who, more than a decade ago, built the successful website, LinkedIn-Makeover.com because she recognized that most LinkedIn profiles didn’t tell her what she wanted to know about prospective customers. Donna views LinkedIn as the chance to tell your story, to show your real value and articulate your brand. She started LinkedIn-Makeover.com to help individuals and companies use LinkedIn to make connections and achieve true success on this platform. As Donna explains, LinkedIn is not just for job search, and, for companies, it all starts with knowing the goal of yo...