#350 LANOlips: How to get your product in the hands of a celebrity without paying for it

<p >LANOlips is a lanolin-based product and is the brainchild of Kirsten Carriol. </p><p>It’s a balm you’ll see across all the luxury cosmetic retailers, including Mecca, Sephora, and David Jones, and the major international retailers like Macy’s, Boots and Ulta. </p><p >What’s attractive to customers is its multitasking ability – it hydrates, penetrates and seizes moisture into the skin.</p><p >Kirsten and Mark discuss how you protect your IP from the start and not fall into rookie traps, how to get your foot in the door of a global, oversaturated market and the trick to a c...