Ulli Appelbaum – Author – Brilliance Business

Ulli Appelbaum’s new book, The Brand Positioning Workbook: A simple how-to guide to more compelling brand positionings, faster, codifies for the first time his proven process for successful brand positioning. <br /><br /> <br />Born out of Appelbaum’s previous work creating the Method Card Deck Positioning-Roulette, this clear and concise methodology challenges preconceived notions of strategic development, introducing a more effective and efficient process for branding. The book is immediately useful and surprisingly effective. In the words of one brand strategy professional, “…we were astonished how well [these principles] worked and how quickly we were able to hone in on a ter...