Brand Truth - What Makes Your Business Different | Ep. 030

<p>What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What’s unique about your company? What inspired you to start it in the first place?</p> <p>In this episode, Brandon explains why having a “quality” product isn’t nearly enough in today’s market, list...