How to Convert Followers Into Buyers | Ep. 022

<p>Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.</p> <p>In this episode, Brandon describes what separates a buyer from a social media follower and...