The Future of Outdoor Trade Shows with Kenji Haroutunian

<p>Trade Shows. If you work in Customer Service, Sales, Marketing, Product Development, Operations...it doesn't really matter, you've likely been to a trade show. </p><p>For the Outdoor Industry, historically the biggest trade show has been OUTDOOR RETAILER. But after years of dominance things for this twice annual nexus event is changing drastically. And with the emergence of events like THE BIG GEAR SHOW and calls to integrate consumers, the landscape of trade events itself is changing. </p><p>To get an idea of what is going on and what to expect, Kenji Haroutunian joins THE ROCK FIGHT...