Max Martinez- Special Finance Manager at Toyota of Hollywood, FL

In this episode of Auto Dealer Influencers, hosts Patrick Jarman and Marco Salinas interview Max Martinez, the Special Finance Director at Toyota of Hollywood in Florida. With 13 years of experience in the auto industry, Martinez shares his insights on the importance of multiculturalism in auto dealerships.<br /><br />Martinez emphasizes that his dealership does not discriminate and that dealerships should cater to their clientele’s needs. Toyota of Hollywood has a multicultural team of salespeople who can speak their customers’ languages and assist them every step of the way. Going the extra mile is crucial in building lasting relationships with cust...