Coaching Call: How do I keep my audience engaged until they can work with me?
Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.<br /><br />- Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience<br />- How clarifying your sales funnel can...
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