Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.<br /><br />- Why clarity in your communication is the key factor to standing out in any successful marketing story<br />- The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'<...