Un-Niching Your Business: Should you ever go broader in your business? And how to know when it’s time to do that

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to go broader in your business.<br /><br />- The importance of understanding your total addressable market and where you business is positioned within that.<br />- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).<br />- How having a really specific niche to start wi...