How to Use B2B Tactics to Grow a D2C Company with Kendra Kawala (#148)

<p>This week, Jim is joined by Kendra Kawala co-founder of Maker Wines, to discuss how she and her partners were able to create a new product category in the wine industry and grow her company to be one of the biggest in the space, through pounding-pavement grit early on as well as using savvy growth tactics while scaling.</p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p><p> </p>What is Maker WineWorking with 15 different wineriesCalculating order economicsBusiness school benefits vs consFinding the right co-founderHow to scaleGetting conviction up frontApplying b2b tactics to d2cTiming<p>Resources:</p>htt...