Unsure If Your Idea Will Work? Do This

<p>This episode sprang from a question one of our thoughtful students posed, shedding light on a common dilemma in the product-selling world. She was bubbling with ideas and was eager to uncover the secrets of marketing her innovative product to retailers. Her curiosity was palpable as she asked, “How do I get it in front of them? How do I make that sale?”</p><p>But as we unraveled her question, we realized it wasn’t just about “How to market it?” The core question, the one that could make or break her business was, “Will my customers actually want to buy...