The Halo Effect: Unraveling the Illusions of Success

Chapter 1:what is The Halo Effect about<br> <br> "The Halo Effect" by Phil Rosenzweig is a business book that explores the concept of how judgments and biases can often cloud our perception and understanding of companies and their strategies. The book challenges the notion that successful companies possess an inherent set of traits that guarantee their future success. Instead, the author argues that success is often a result of a combination of factors, some within a company's control and others outside of it.<br> <br> Rosenzweig uses various case studies and examples from the business world to illustrate this...