Less Convincing, More Closing.

<p>On today’s episode we have a coaching call with Shelley, who works in the music industry—which can be a tough gig right now, but Shelley is making it work.</p><p>There’s just a small problem with her principal business—booking artists into venues. Getting clients to understand the value Shelley brings to the table is proving more difficult than she imagined.</p><p>After digging a bit deeper, Clay and I realize this is a simple messaging problem. A common pitfall in marketing.</p><p>If you, like Shelley, want to get clients to say “yes” more...