Ep. 1688 Can Wine Podcasts Be An Effective Sales Channel |wine2wine Business Forum 2023 Series

Welcome to Episode 1688 of the Italian Wine Podcast. Today, Juliana Colangelo, host of Masterclass US Wine Market, leads a wine2wine Business Forum 2023 session entitled “Can wine podcasts be an effective sales channel?” together with MJ Towler, Adam Teeter and Felicity Carter. Abstract: In 2005 Apple officially added podcasting to its iTunes Music Library. In a live interview in 2006, Steve Jobs demonstrated how anybody could create a podcast using their Mac and share it with the world. In 2013 Apple announced 1 billion podcast subscribers and in 2020 Joe Rogan signed an exclusive podcast deal with Spotify for $100m+. What does this growth mean in t...