Unleashing Innovation: The Inside Story of Creativity, Inc.

Chapter 1:what is Creativity, Inc. book about<br> <br> Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a book written by Ed Catmull, co-founder of Pixar Animation Studios, along with journalist Amy Wallace. It is a memoir and management guide that explores the creative process and the challenges of building and sustaining a creative organization.<br> <br> The book focuses on the development and growth of Pixar, along with the creative culture that Catmull played a key role in establishing. Catmull shares his personal journey, from his early days as a computer scientist...