49: Scaling a Small Business to Millions w/ Candace Nelson

<p>In this episode of the Rich Habits Podcast, Robert Croak and Austin Hankwitz are joined by Candace Nelson. </p> <p>Candace co-founded Sprinkles Cupcakes with her husband, Charles, in 2005. In 2012, they sold the business for 10s of millions to a private equity firm. </p> <p>In this conversation, we discuss scaling a business from scratch, essential mindset shifts entrepreneurs need to make, as well as the compounding effects of small efficiencies. </p> <p>---</p> <p>You can follow Candace on TikTok, Instagram, and Substack! You can also find her book, Sweet Success, on Amazon. </p> <p>---</p> <...