Competing Against Luck: Uncovering the Secrets to Winning in the Age of Uncertainty

Chapter 1:Summary of Competing Against Luck Full Book<br> <br> Competing Against Luck: The Story of Innovation and Customer Choice is a book by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. The book explores the concept of "jobs to be done" and provides strategies for businesses to better understand and fulfill their customers' needs.<br> <br> The central idea in the book is that customers "hire" products and services to do specific jobs in their lives. However, traditional market research methods often fail to capture these jobs and focus solely on demographics or product features. By...