Daniel Sabbah and Matt Chanoff: Unraveling the Heart of Innovation

<p>Daniel Sabbah and Matt Chanoff, along with Merrick Furst and Mark Wegman, co-authors of "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand," joined us to explore the multifaceted world of innovation, invention, and the transformative power of understanding consumer behavior. In their insightful conversation, they discuss the core concepts from their book, emphasizing the true essence of innovation as not just creating something new but in fundamentally altering behaviors and markets. Daniel succinctly captures this concept, stating, "You can invent anything you want, but unless it fundamentally alters a particular market or a large number...