Why I'm Investing $25,000 in this Startup (#7)

<p>After working with startups for 10 years, I’m getting into the check writing game.  Here is why I'm doing angel investing:</p>What is Angel investing? My investment advantage: Not the market, not real estate, startups?Why I like Bala Nursing Shoes:Riches in NichesProduct is a Painkiller (and not a vitamin)Not marketing to everyone (Know their persona)Proactive buyer (not passive)Community with high referral potentialHigh AOVHigh Repeat purchase (surprisingly, this one is better than I thought)Validated a ProductGrowth w/ no AdsA+ teamMy Concerns:Product Quality: The first 10,000 pairs of shoes arrive from China during a pand...