The 4 best types of content to post in the lead up to your digital product launch

People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my launch so I'm not giving it all away for free?" or "what's the difference between free and paid content?". In today's episode, I'm sharing how to navigate the content minefield to bust the myths and identify the best types of content to post.<br /><br />- Why launching actually starts 60-90 days *before* your cart opens (and what you can post during this time).<br />- Why teaching your audience what they ne...