Crowdstrike Harnesses the Power of Generative AI to Transform the Customer and Marketing Team Experiences

<p >On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.</p> <p >Their discussion covers:</p> <p >JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of...