Raving Fans Review: Turning Customers into Devoted Advocates

Chapter 1 Introduction and Background of Raving Fans <p>"Raving Fans: A Revolutionary Approach To Customer Service" is a business book written by Ken Blanchard and Sheldon Bowles, published in 1993. This book is centered around the concept of not just satisfying customers, but delighting them to the point they become 'raving fans' — customers who are so overwhelmed by the quality of service that they cannot stop talking about it.</p> <p> Author Background</p> <p>Ken Blanchard is a prominent author, speaker, and business consultant widely recognized for his contributions to management and leadership techniques. Prior to "Raving Fans," Blanchard co-authored "The...