The Impact of Marketing AI Councils on Businesses - Marketing Art & Science, Episode 9

<p >In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business.</p> <p >Their discussion covers:</p> <p >Introduction to the CMO, her journey, and what excites her about leading marketing in the AI era.</p> <p >Insight into Dynatrace’s marketing te...