Using Creativity To Drive Business Success: Brand Management Secrets Revealed

<p>Creativity - what's that magic and why are only a select few within your social and professional spheres considered truly creative?</p> <p>Creatives are experts in divergent thinking - a natural ability to generate unique solutions to a problem and explore many possible answers instead of remaining within a conventional space (also known as a box). Highly creative people see connections between seemingly unrelated ideas and can recognize patterns where others see randomness. They link concepts in cool ways to create something thoroughly iconic, blowing many minds and winning even more hearts.</p> <p>These are the ideas...