Should You Make Your Guests Jump Through Hoops?

<p>Last week I explained how I learned of a strategy from Doug Sandler of the Nice Guys on Business show where the goal is to bring on guests who would be a good client for you (assuming you're podcasting as part of your business). Doug's business is Turnkey Podcast. There is little focus on your audience and more emphasis on your guest. The presenter also requires that their potential guest subscribes, to their podcast and gives them a five-star review to be considered. This was the part that I thought was a little "black hat."  I wanted to reserve my...