Bumper Sticker Reflections

<p>We seem to think we don't know what to do, when in truth we don't do what we know. This week I attended Ray Edwards copyrighting academy, and it was pretty cool. I went there as I will be updating the School of Podcasting's website later this year. Also, people that are learning to write copy, probably have a product. People who have a product need customers, a great way to attract customers is via a podcast. So when you hear me say go to where your target audience is, make friends with them, then tell them about your...