Rory Sutherland - How to Be Less Rational (and More Brilliant)

In this week’s How To Academy podcast, Matthew Stadlen meets advertising legend Rory Sutherland for a lesson in using the power of psychology to make ideas, products and businesses triumph. In our data-driven age, businesses usually try to use logic, algorithms and theory to drive sales and solve problems. But there’s a problem with this rational approach: humans are innately illogical, and make unconscious decisions based largely on our emotions. What if there was a deeper, underlying logic to explain our irrational selves? How can leaders tap into this ‘psycho-logic’ to drive their brands, products and businesses to global s...