What Makes a White Shirt Tech #LIVE

<p>In this honest—maybe overly honest—live podcast, we talk about the dark side of white shirt techs. We also discuss ways the industry can make money while doing the fundamentals well.</p> <p>The term "white shirt" refers to a sales technician who prioritizes selling equipment over fieldwork; these technicians don't necessarily sell expensive products, but they lack technical expertise. The surefire way to tell if someone is a "white shirt" is to see if they can solve problems with their hands or if they just pull solutions from a menu of new products.</p> <p>However, "white shir...