Chapter 17: Emily McDowell on family fallouts, finding phrases, and forging false fairytales

<p> </p> <p>Have you ever looked through a bunch of greeting cards and felt like nothing reflected the way you feel?</p> <p>The greeting card industry is 150 years old, and yet they haven’t quite mastered this skill yet…</p> <p>But Emily McDowell has. Emily has an uncanny ability to characterize the relationships we have, not the relationships we want to have.</p> <p>Emily runs Emily McDowell Studio, an online hub of greeting cards, tote bags, and other gifts that articulate things in an emotional way that we often can’t express ourselves. Emily finds the right w...