TES 079 - Defining Your Business Identity & Culture

<p>In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about defining your business persona and creating a business identity. It is how your customers, employees, team and the people around you identify with your company and brand. We need to be really particular about creating an identity for our business.</p> <p>If we do not get it right, we have no direction as an organization which leads to hiring people that don’t fit our identity needs. Ultimately you are not going to be able to build loyalty in your business. But if yo...