TES 027 - Getting Your Business Name Right

<p>In this episode #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham reveals the considerations for getting your business name.</p><p >Today I answer a frequent question—"Is the name of your business really that important?"</p><p >The short answer is YES. Your name is the first piece of branding that you are going to do. It is your first message to the world.</p><p >Here' are the 5 things that come about from your name:</p>Precept: It creates a legal identity and introduces the company to the marketplace.Position: The business name can portray you...