David C. Baker: The Consultant's Consultant on How to Be An Expert (#38)

<p>In today’s episode, you’ll hear from David C. Baker, author of The Business of Expertise. Listen to learn about the tactics that can help you stay in the category of a thought leader or a decision-maker, the mistakes people make when positioning an agency, and how you should be thinking about pricing for your agency.</p><p>Topics Discussed in Today’s Episode:</p>The difference between being a decision-maker and an order-takerTactics to stay in the category of a thought leader or decision-makerMistakes in positioning an agencyExamples of how people starting today should focus their positioningWhy you sh...