How to Get "Ready-to-Buy" Customers

<p>We often expect our customers to hit that “checkout” button without being prompted or convinced to do so. But that isn’t how people behave. They buy on desire, needs, and wants, and, as a product-based business owner, it's your responsibility to share with them the benefits that your products will bring to their life. Here’s how you can set yourself up for success with customers who are ready to buy.</p><p>For starters, you need to consider the "tried and true" foundational method of marketing, which is... know, like, and trust. Better known as… the customer journey! S...