How a Nike Alumni Took His Shoe Brand from Idea to $4M+ (#66)

<p>JIm is joined once again by Brian Lockard the Co-founder of Bala shoes. Brian and Jim talk about fundraising strategies, how to research a products for a successful launch, and check in on Bala which had 7 figures in sales in its first 12 days.</p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p><p>·      Launching with $1m sales without any ad spend</p><p>·      The value of product insight and understanding your customers</p><p>·      The challenge with Kickstarter campaigns</p><p>·      How to manage growth so it doesn’t become a liability</p><p>·      The problem with the “technology” approach in consumer goods<...