Going for that Anti-Marketing Dollar - 10 Aug. 2009

<p>[This episode first aired May 2, 2009.]<br> <br> In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, 'Go humans go,' or Coca-Cola's current slogan, 'Open happiness.' Martha and Grant discuss whether chirpy, happy ad copy can go too far. Also this week, why New Yorkers insist they 'stand on line' instead of in line. And who is 'William Trembletoes'? And what's a 'zerbert'?<br> <br> (The title of this post is taken from a routine by comedian Bill Hicks .)<br> <br> Here's a New York Times article about perky ad...