My Favourite Tip: Norman Swan - You’re not on a mission to explain

<p>Thanks to social media, everyone’s a storyteller now. Whether you’re guiding your work to the right audience, developing your personal brand or keeping the public up-to-date on the COVID-19 situation, your job is to tell a story. If people don’t understand you, or don’t tune in, then everything else is for nought. </p><p>So how do you get better at communicating? Norman Swan, a physician, journalist, broadcaster and the host of ABC’s Coronacast, has decades of experience not just in storytelling itself, but in helping others develop their craft, too. </p><p>He shares how h...