171: Brevity = Critical with Joe McCormack

<p>Marketing executive Joe McCormack addressed declining attention spans with actionable ways to “be better; be brief.”</p><p><br></p><p>You’ll Learn:</p>How being brief helps you focusHow to trim down information to what is essential3 common mistakes when it comes to being brief<p><br></p><p>About Joe</p><p>Joe McCormack is on a mission to help organizations master the art of the short story. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His book, Brief: Make a Bigger Impact by Saying Le...