Trend Alert: Consumers are Paying for Wellness

<p>We don’t advocate chasing trends at all—some of the best marketing tips out there are timeless. But following trends can be helpful in influencing the direction and flavor of your marketing so that it speaks to what matters to your customers and the world at large. And today, one of the hottest trends that customers are hungry for is wellness.</p><p>The wellness industry is bringing in $1.5 trillion dollars annually, and consumers are looking for wellness across every purchasing category. But what actually is wellness, and how can it apply to your product if you’re not sp...