#1 Reason Why People Don't Complete Their Purchases During the Holidays

<p>On a customer’s journey, there is a lot of decision making: What to buy, where to get it from, how much are they willing to pay – the decisions are endless! So what happens when a customer has said “yes” to you every stop along the way, but they stop short of hitting that final purchase button and abandon their cart because you’re charging for shipping?</p><p>The customer experience is full of moments of indecision, and your job as a Product Boss is to remove as many of those moments as you can and create a shopping e...