#355 This undervalued market can make or break your brand's success: Mumpower

<p>Mums are the most powerful consumers in the world and control around $23 trillion in global annual spending. </p><p>And yet, this market continues to be undervalued in the business space.</p><p>Christie Nicholas is the founder and CEO of Mumpower – Australia’s first marketing agency exclusively representing brands mums buy. </p><p>Mark Bouris and Christie discuss the influence mothers have as the financial decision-makers of the household, how they are reacting to the current economic climate, and how can your business leverage this.</p><p>Join the Facebook Group.</p><p>Follow Mark Bouris on Instagram, LinkedIn...