Keith Lee – Business Owner and Marketer – on Innovative Marketing Strategies for a Successful Business

Keith Lee started his career as a sales representative for a business selling clickers, stickers and handheld price marking guns. With hard work and dedication, he became the general manager and eventually the president of the company.<br /><br />In the early 90s, he bought out the company, becoming its sole owner. Despite the business facing tough times, Keith’s marketing plan helped it survive and thrive. He used direct response marketing to grow that business – American Retail Supply – from $300,000 in annual sales to $15,000,000, buy 11 competitors and sell it for millions in 2015. Along the way, he used this type of market...