S19EP01: Create your own IP

<p>I want to emphasize the importance of coaches creating their own intellectual property and finding their unique audience or "weirdos." As a coach, it's crucial to not simply regurgitate ideas from other thought leaders but instead create our own original content.</p> <p>PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules</p>