The Trader Joe's Episode: From Idea to $13B by Being the Opposite of Competitors (#128)

<p>This week, Jim and Yonathan do a deep dive into what has made Trader Joes a grocery growth behemoth. They share behind the scenes stories and break down tactical moves the business has made on the road to success.</p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p>The importance of differentiationOvereducated and UnderpaidWhat makes Trader Joes specialLess choice can be betterMarketing lead companyStudying CultsDirect MailingProduct VettingMain Takeaways<p>Resources:</p>Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook<p>Additional episodes you might enjoy:</p>Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in...