How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)

<p>This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.</p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p>What is GTM: different than product launchWhat is the beach head strategyThe difference between Prince Charles and Ozzy OsbourneCommon mistakes The military approachThe grunt work thresholdTalking to customersDemand generation vs demand captureOptimizing for profit vs adoption<p>Resources:</p>BOOKMaja WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Gro...