Nudging Behavior: Unraveling the Art of Choice in ‘Misbehaving’ by Richard H. Thaler

Chapter 1:what is Misbehaving book about<br> <br> "Misbehaving: The Making of Behavioral Economics" by Richard H. Thaler is about the field of behavioral economics and Thaler's journey to bring it into the mainstream.<br> <br> Thaler, a renowned economist and behavioral scientist, challenges the traditional economic theories that assume people always make rational decisions to maximize their own self-interest. He introduces the concept of "bounded rationality," which suggests that individuals are limited in their decision-making abilities due to cognitive biases and heuristics.<br> <br> The book explores how Thaler's research, along with his collaborations with psychologists and economists, has...