Best of 2023: 3 content swaps that’ll make you more sales in a launch

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.<br /><br />- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be...