Interview with Liz Presson, Founder of Pursuit

Liz is the founder of Pursuit, a consultancy firm transforming healthcare organizations into digital leaders by helping them to better engage with patients through digital communication strategies, programs, and awareness campaigns. Liz was previously Director of Marketing for Digi International before venturing out in 2013 as a healthcare marketing entrepreneur, building a base of small clients, and eventually signing on her previous global company as her own client! Today, Pursuit directs clinical research recruitment initiatives for Fortune 500 pharmaceutical organizations, leads public awareness campaigns around health epidemics, and builds advocacy programs for medical device companies. Liz has spoken at many conferences, including...