Our 2024 DTC Strategy for Neat Apparel (Don't tell anyone!) (#164)

<p>This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product. </p><p>TOPICS DISCUSSED IN TODAY’S EPISODE</p>Jim’s trip to New YorkHow to optimize conversion rate     Automation flowsBundling and UpsellAd spend breakdownSEOUnderstanding the seasonality of your brand                    <p>Resources:</p>Neat WebsiteJim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook<p>Additional episodes you might enjoy:</p>Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#4...